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Bosnia and Herzegovina (BiH) imports around one third of the wine consumed domestically (2016 import value $15.2 million), mostly from its neighbors Croatia, Serbia and Macedonia. The local wine production of nearly 20,000 hectoliters (hl) is generally located in the Herzegovina region. Per capita consumption of wine is estimated at seven liters (l), which is low when compared to other European countries (30 – 50 l), but has been constantly growing. Low-priced wines are consumed more due to low disposable income. Despite the struggling economy and weak consumer purchasing power, BiH consumers are increasingly shifting from beer to wine. Both importers and consumers have shown strong interest for U.S. wines.